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For over 40 years, Alain Hirsch Construction has been a leader in luxury commercial construction, delivering high-end projects across the Western United States.

With a clientele list that includes some of the world’s top brands, AHC’s new brand identity needed to reflect the company’s legacy of excellence and innovative spirit. With a commitment to fostering long-lasting partnerships, AHC has become synonymous with quality and trust, and we are excited to help share their remarkable story.

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We are proud to introduce our remarkable retro-themed campaign for Front Yard Burger which flashbacks 90’s taste. Inspired by the golden era when burgers were renowned for their mouthwatering flavors and wholesome ingredients.

Why did we choose the retro theme, you ask? Simple—because the burgers of that era were the epitome of deliciousness. It was a time when the focus was on quality ingredients and honest, robust flavors. Front Yard Burger aims to bring back those beloved classics and give today’s discerning palates a taste of what made those burgers so extraordinary.

Our campaign captures the nostalgia and joy of that era, immersing visitors in a vibrant world of retro aesthetics. We are committed to delivering an exceptional experience that goes beyond just a meal. We strive to evoke memories, spark conversations, and foster a genuine appreciation for the artistry and dedication that went into crafting those timeless burger recipes.

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Front Yard Burger is a burger restaurant located in Glendale. It prepares delicious and juicy burgers with beef that is never frozen and never microwaved.

The branding is based on several factors: it reflects the freshness of the burgers, the boldness of the restaurant, and the lively atmosphere inside its walls. We tried to transfer these main features to the visitors with design nuances, shapes, colors, and fonts.

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Brand story

In the region with the oldest winemaking traditions, Vayots Dzor, almost everyone is engaged in winemaking. They cultivate, cherish, and take care of newer and centuries-old vine seedlings like they are their own children. In this magical place the founder of “Toonk” was born. He created the best traditional and signature wines with his grandfathers, perfecting them with a combination of love and craftsmanship of younger and elder generations.

The wines have been called “Toonk”, as they symbolize their bond with grape roots, home, and family.

The Solution

Our aim was to build a new brand with a modern touch and timeless design. We started with diverse sketches and narrowed them down to the final yield. The finished work showed a transformation into an exquisitely crafted logotype and emblem.

Barcode is the concept behind the logo and it signifies the particular and defined uniqueness of the brand. The brand emblem is designed in the style of “Trchnagir”, an ancient Armenian style of calligraphy where letters are shaped in a form of birds. The body of the emblem incorporates the mythical bird Phoenix and vine seedling, which signify the beginning of something new and vigorous.These two elements together shape the Latin letter “T”, referring to the brand’s initial.

Emulating the simplicity of the design, the packaging design and branding elements were created. As a result, we created a brand that diverges from the popular mass-market bias, yet embraces simplicity and distinguishes it from competitors, solving the problem of the new market player.

Credits

Branding and Packaging – Levon Chkolyan
Naming and Content Writing – Mariam Grigoryan
Photoshoot idea, implementation – Juli Galstyan, Elen Gasparyan
Photoshoot – Artyom Arustamyan
Motion Designer – Tatul Nersisyan
Motion Designer Assistant – Arsen Kosyan
Project Manager – Mariam Poghosyan
Creative Director – Elen Gasparyan

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