Social - Elen Gasparyan https://elengasparyan.com Tue, 10 Feb 2026 12:09:57 +0000 en-US hourly 1 https://elengasparyan.com/wp-content/uploads/2024/10/Group-100.png Social - Elen Gasparyan https://elengasparyan.com 32 32 “See Me, Not My Cancer” Campaign https://elengasparyan.com/project/see-me-not-my-cancer-campaign/ Mon, 10 Feb 2025 12:08:53 +0000 https://elengasparyan.com/?post_type=project&p=2477 “See Me, Not My Cancer” is a bold, heart-forward campaign created to shift the focus from illness to identity. Told through the eyes of individuals living with and beyond cancer, the campaign centers on connection, presence, and the fundamental human need to be treated like everyone else. People don’t want pity — they want to […]

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]]> “See Me, Not My Cancer” is a bold, heart-forward campaign created to shift the focus from illness to identity. Told through the eyes of individuals living with and beyond cancer, the campaign centers on connection, presence, and the fundamental human need to be treated like everyone else. People don’t want pity — they want to feel seen, not observed.

The visual direction follows a minimalist, modern approach. The “Moments That Still Happen” series captures everyday life scenes that continue even through treatment: laughing with friends during chemo, siblings walking together after surgery, grocery shopping with confidence, quiet morning rituals, and the small reminders that fill a life. Each moment reflects quiet strength, normality, and humanity.

This campaign highlights one truth: cancer may be part of someone’s story, but it is never the whole story.

Credits
Creative Director: Elen Gasparyan
Graphic Designer: Seda Harutyunyan
Project Manager: Tatev Hakobyan

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]]> Breaking the Habit: A Powerful Non-Smoking Movement Campaign https://elengasparyan.com/project/non-smoking-movement-campaign/ Wed, 16 Oct 2024 17:04:33 +0000 https://elengasparyan.com/?post_type=project&p=1902 Campaign Overview Our campaign aims to break through the desensitization that many smokers and their families experience when it comes to the dangers of smoking. We’re tapping into raw, real-life situations, grounded in the personal stories of people who’ve quit smoking. What Makes It Different This campaign is rooted in authenticity. Through a survey of […]

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]]> Campaign Overview
Our campaign aims to break through the desensitization that many smokers and their families experience when it comes to the dangers of smoking. We’re tapping into raw, real-life situations, grounded in the personal stories of people who’ve quit smoking.

What Makes It Different
This campaign is rooted in authenticity. Through a survey of 20 individuals who successfully quit smoking, we’ve built relatable characters from diverse backgrounds—ethnicities, genders, and ages—so the message feels inclusive and universal.

The Emotional Impact
Our visuals capture the real, unfiltered emotions of families, children, and significant others who are affected by smoking. We’re not just talking cigarettes; we’re addressing vaping and hookah, showing that the consequences are far-reaching.

The Message
We’re challenging the audience to pause and reflect: “Could this happen to me?” By personalizing the dangers of smoking, we aim to reignite that critical awareness, making the risks feel immediate and relevant.

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]]> Ethnic Rhinoplasty https://elengasparyan.com/project/ethnic-rhinoplasty/ Wed, 04 Sep 2024 18:30:52 +0000 https://elengasparyan.com/?post_type=project&p=1615 This campaign celebrates the diversity and unique beauty of various ethnic features, emphasizing the importance of personalized and respectful cosmetic surgery. Inspired by the rich tapestry of cultural identities, the campaign highlights Dr. Chobanian’s expertise in enhancing natural beauty while preserving ethnic heritage. The goal was to create a campaign that resonates deeply with individuals […]

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]]> This campaign celebrates the diversity and unique beauty of various ethnic features, emphasizing the importance of personalized and respectful cosmetic surgery.
Inspired by the rich tapestry of cultural identities, the campaign highlights Dr. Chobanian’s expertise in enhancing natural beauty while preserving ethnic heritage. The goal was to create a campaign that resonates deeply with individuals seeking rhinoplasty that honors their cultural background.
This campaign captures the essence of individuality and cultural pride, immersing audiences in a world where their unique features are celebrated and enhanced. The committment to delivering an exceptional experience that goes beyond mere aesthetics. The aim is to empower individuals, spark meaningful conversations, and foster a genuine appreciation for the art and precision involved in ethnic rhinoplasty.

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]]> Tiger Scream https://elengasparyan.com/project/tiger-scream/ Wed, 04 Sep 2024 18:30:52 +0000 https://elengasparyan.com/?post_type=project&p=1617 It all started with pupils buying frozen yogurts from Jefferson school. Recognizing the potential to enhance school spirit and make yogurts more catchy for students to buy, I was inspired to take action.

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]]> It all started with pupils buying frozen yogurts from Jefferson school. Recognizing the potential to enhance school spirit and make yogurts more catchy for students to buy, I was inspired to take action.

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]]> Embracing Masculinity https://elengasparyan.com/project/embracing-masculinity/ Thu, 09 Mar 2023 02:30:52 +0000 https://elengasparyan.com/?post_type=project&p=1616 The “Embracing Masculinity” campaign celebrates men’s unique abilities and contributions to society. The campaign features images and videos of men in a variety of roles, from space explorers to construction workers to firefighters. The campaign aims to create bridges between men and women and show that every person has a role to play in society. […]

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]]> The “Embracing Masculinity” campaign celebrates men’s unique abilities and contributions to society. The campaign features images and videos of men in a variety of roles, from space explorers to construction workers to firefighters. The campaign aims to create bridges between men and women and show that every person has a role to play in society.
The campaign features images and videos of men in these roles, highlighting their courage, strength, and determination. The campaign also features quotes from men who are proud of their masculinity and who believe that it is an important part of who they are.

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]]> Empower Her Voice https://elengasparyan.com/project/empower-her-voice/ Sun, 01 Jan 2023 08:00:46 +0000 http://liviucerchez.com/peter/?post_type=project&p=87 As we celebrate International Women’s Day, it’s important to remember the trailblazing women who have made significant contributions to society throughout history. These women were not famous for their looks, their followers, or their luxury lifestyles, but for their intelligence, talent, and character. To honor the legacy of these women, we are launching a campaign […]

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]]> As we celebrate International Women’s Day, it’s important to remember the trailblazing women who have made significant contributions to society throughout history. These women were not famous for their looks, their followers, or their luxury lifestyles, but for their intelligence, talent, and character.
To honor the legacy of these women, we are launching a campaign to inspire and empower women to follow in their footsteps. We want to remind everyone that true success is not measured by superficial metrics, but by the positive impact we make on the world.

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