Social - Elen Gasparyan https://elengasparyan.com Thu, 27 Aug 2026 13:25:12 +0000 en-US hourly 1 https://elengasparyan.com/wp-content/uploads/2024/10/Group-100.png Social - Elen Gasparyan https://elengasparyan.com 32 32 Read and Play at Vaghuhas https://elengasparyan.com/project/read-and-play-at-vaghuhas/ Wed, 26 Aug 2026 14:26:51 +0000 https://elengasparyan.com/project/read-and-play-at-vaghuhas/ Read and Play at Vaghuhas is a fundraising campaign created by Davel Creative Agency with the community of Vaghuhas, the second largest village in the Martakert district of Artsakh, to build the children’s playground and library the village had never had. Three wars in twenty-five years had destroyed the village’s infrastructure, and children make up […]

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]]> Read and Play at Vaghuhas is a fundraising campaign created by Davel Creative Agency with the community of Vaghuhas, the second largest village in the Martakert district of Artsakh, to build the children’s playground and library the village had never had.

Three wars in twenty-five years had destroyed the village’s infrastructure, and children make up about a third of its population. The inhabitants opened a fundraiser on the reArmenia platform, and the campaign had sixty days to close it. The strategy ruled out pity — nothing wretched, beggarly or depressing was allowed. A production crew flew to Artsakh to film the children who had already begun rebuilding their own village, and prospective donors were invited to join a win already in motion rather than to rescue anyone.

Trust was built in the open. The fundraiser was carried by most national media outlets, including Armenian Public Television and Radio; the diaspora was reached through community groups, pages and influencer marketing, with well-known veterans, actors, singers and models endorsing the campaign; and a parallel book drive placed QR-coded donation boxes in the capital’s leading bookstores, backed by email retargeting of existing contributors.

The goal was met in full — 7,663,462 AMD raised from more than a thousand donors, over a thousand books collected, and two further fundings pledged by contributors: a new television for the school’s chemistry lab and a new science lab for the community.

Credits
Creative Director: Elen Gasparyan
Agency: Davel Creative Agency

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]]> After Impossible https://elengasparyan.com/project/after-impossible/ Fri, 14 Aug 2026 11:34:42 +0000 https://elengasparyan.com/?post_type=project&p=2736 After Impossible is a campaign created by Davel Creative Agency for Sean Swarner and CancerClimber.org. It retells his journey through nine destinations and reframes what ‘surviving cancer’ can mean. At 13, Sean was given three months to live. After surviving Hodgkin’s lymphoma and Askin’s sarcoma—and losing the use of one lung—he went on to summit […]

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]]> After Impossible is a campaign created by Davel Creative Agency for Sean Swarner and CancerClimber.org. It retells his journey through nine destinations and reframes what ‘surviving cancer’ can mean.

At 13, Sean was given three months to live. After surviving Hodgkin’s lymphoma and Askin’s sarcoma—and losing the use of one lung—he went on to summit Mount Everest and complete the Explorer’s Grand Slam. The campaign translates that journey into nine minimal visuals, each pairing a landscape with an expedition object to carry one line of the story.

Credits
Creative Director: Elen Gasparyan
Project Manager: Tatev Hakobyan
Graphic Designer: Seda Harutyunyan

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]]> “Let’s Have Armenian Black Coffee” Campaign https://elengasparyan.com/project/lets-have-armenian-black-coffee-campaign/ Wed, 12 Aug 2026 07:26:38 +0000 https://elengasparyan.com/?post_type=project&p=2726 “Let’s Have Armenian Black Coffee” turns a familiar Armenian ritual into an invitation for connection. Created for Cancer Support Community Greater San Gabriel Valley, the campaign presents coffee as more than a drink: a pause, a conversation, a moment of trust, and a way of saying, “I’m here for you.” Rather than leading with illness […]

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]]> “Let’s Have Armenian Black Coffee” turns a familiar Armenian ritual into an invitation for connection. Created for Cancer Support Community Greater San Gabriel Valley, the campaign presents coffee as more than a drink: a pause, a conversation, a moment of trust, and a way of saying, “I’m here for you.”

Rather than leading with illness or asking people to seek help, the concept speaks in a warm, culturally grounded voice. Armenian coffee becomes a symbol of the everyday conversations through which community, care, and support naturally begin.

Credits
Creative Director: Elen Gasparyan
Project Manager: Tatev Hakobyan
Graphic Designer: Seda Harutyunyan

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]]> “See Me, Not My Cancer” Campaign https://elengasparyan.com/project/see-me-not-my-cancer-campaign/ Mon, 10 Feb 2025 12:08:53 +0000 https://elengasparyan.com/?post_type=project&p=2477 “See Me, Not My Cancer” is a bold, heart-forward campaign created to shift the focus from illness to identity. Told through the eyes of individuals living with and beyond cancer, the campaign centers on connection, presence, and the fundamental human need to be treated like everyone else. People don’t want pity — they want to […]

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]]> “See Me, Not My Cancer” is a bold, heart-forward campaign created to shift the focus from illness to identity. Told through the eyes of individuals living with and beyond cancer, the campaign centers on connection, presence, and the fundamental human need to be treated like everyone else. People don’t want pity — they want to feel seen, not observed.

The visual direction follows a minimalist, modern approach. The “Moments That Still Happen” series captures everyday life scenes that continue even through treatment: laughing with friends during chemo, siblings walking together after surgery, grocery shopping with confidence, quiet morning rituals, and the small reminders that fill a life. Each moment reflects quiet strength, normality, and humanity.

This campaign highlights one truth: cancer may be part of someone’s story, but it is never the whole story.

Credits
Creative Director: Elen Gasparyan
Graphic Designer: Seda Harutyunyan
Project Manager: Tatev Hakobyan

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]]> Breaking the Habit: A Powerful Non-Smoking Movement Campaign https://elengasparyan.com/project/non-smoking-movement-campaign/ Wed, 16 Oct 2024 17:04:33 +0000 https://elengasparyan.com/?post_type=project&p=1902 Campaign Overview Our campaign aims to break through the desensitization that many smokers and their families experience when it comes to the dangers of smoking. We’re tapping into raw, real-life situations, grounded in the personal stories of people who’ve quit smoking. What Makes It Different This campaign is rooted in authenticity. Through a survey of […]

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]]> Campaign Overview
Our campaign aims to break through the desensitization that many smokers and their families experience when it comes to the dangers of smoking. We’re tapping into raw, real-life situations, grounded in the personal stories of people who’ve quit smoking.

What Makes It Different
This campaign is rooted in authenticity. Through a survey of 20 individuals who successfully quit smoking, we’ve built relatable characters from diverse backgrounds—ethnicities, genders, and ages—so the message feels inclusive and universal.

The Emotional Impact
Our visuals capture the real, unfiltered emotions of families, children, and significant others who are affected by smoking. We’re not just talking cigarettes; we’re addressing vaping and hookah, showing that the consequences are far-reaching.

The Message
We’re challenging the audience to pause and reflect: “Could this happen to me?” By personalizing the dangers of smoking, we aim to reignite that critical awareness, making the risks feel immediate and relevant.

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]]> Ethnic Rhinoplasty https://elengasparyan.com/project/ethnic-rhinoplasty/ Wed, 04 Sep 2024 18:30:52 +0000 https://elengasparyan.com/?post_type=project&p=1615 This campaign celebrates the diversity and unique beauty of various ethnic features, emphasizing the importance of personalized and respectful cosmetic surgery. Inspired by the rich tapestry of cultural identities, the campaign highlights Dr. Chobanian’s expertise in enhancing natural beauty while preserving ethnic heritage. The goal was to create a campaign that resonates deeply with individuals […]

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]]> This campaign celebrates the diversity and unique beauty of various ethnic features, emphasizing the importance of personalized and respectful cosmetic surgery.
Inspired by the rich tapestry of cultural identities, the campaign highlights Dr. Chobanian’s expertise in enhancing natural beauty while preserving ethnic heritage. The goal was to create a campaign that resonates deeply with individuals seeking rhinoplasty that honors their cultural background.
This campaign captures the essence of individuality and cultural pride, immersing audiences in a world where their unique features are celebrated and enhanced. The committment to delivering an exceptional experience that goes beyond mere aesthetics. The aim is to empower individuals, spark meaningful conversations, and foster a genuine appreciation for the art and precision involved in ethnic rhinoplasty.

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]]> Tiger Scream https://elengasparyan.com/project/tiger-scream/ Wed, 04 Sep 2024 18:30:52 +0000 https://elengasparyan.com/?post_type=project&p=1617 It all started with pupils buying frozen yogurts from Jefferson school. Recognizing the potential to enhance school spirit and make yogurts more catchy for students to buy, I was inspired to take action.

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]]> It all started with pupils buying frozen yogurts from Jefferson school. Recognizing the potential to enhance school spirit and make yogurts more catchy for students to buy, I was inspired to take action.

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]]> Embracing Masculinity https://elengasparyan.com/project/embracing-masculinity/ Thu, 09 Mar 2023 02:30:52 +0000 https://elengasparyan.com/?post_type=project&p=1616 The “Embracing Masculinity” campaign celebrates men’s unique abilities and contributions to society. The campaign features images and videos of men in a variety of roles, from space explorers to construction workers to firefighters. The campaign aims to create bridges between men and women and show that every person has a role to play in society. […]

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]]> The “Embracing Masculinity” campaign celebrates men’s unique abilities and contributions to society. The campaign features images and videos of men in a variety of roles, from space explorers to construction workers to firefighters. The campaign aims to create bridges between men and women and show that every person has a role to play in society.
The campaign features images and videos of men in these roles, highlighting their courage, strength, and determination. The campaign also features quotes from men who are proud of their masculinity and who believe that it is an important part of who they are.

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]]> Empower Her Voice https://elengasparyan.com/project/empower-her-voice/ Sun, 01 Jan 2023 08:00:46 +0000 http://liviucerchez.com/peter/?post_type=project&p=87 As we celebrate International Women’s Day, it’s important to remember the trailblazing women who have made significant contributions to society throughout history. These women were not famous for their looks, their followers, or their luxury lifestyles, but for their intelligence, talent, and character. To honor the legacy of these women, we are launching a campaign […]

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]]> As we celebrate International Women’s Day, it’s important to remember the trailblazing women who have made significant contributions to society throughout history. These women were not famous for their looks, their followers, or their luxury lifestyles, but for their intelligence, talent, and character.
To honor the legacy of these women, we are launching a campaign to inspire and empower women to follow in their footsteps. We want to remind everyone that true success is not measured by superficial metrics, but by the positive impact we make on the world.

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