Dr. Susan Chobanian is already a name that carries weight in the world of aesthetic medicine. Known for her artistry, precision, and pioneering approach to closed rhinoplasty, her work has been featured in Haute Living, LA Weekly, Bustle, Woman’s World, and Hype Magazine.

When she partnered with Davel Creative Agency, our goal wasn’t to create fame — it was to translate her philosophy into a brand system that resonated deeply with women across generations. Using The C.O.S.M.O.S. Method™, we transformed her expertise into a cohesive narrative of confidence, natural beauty, and self-respect.

Clarify
We clarified her message: beauty should enhance, not erase. Her approach to ethnic rhinoplasty — where preserving identity is not optional but essential — became a core pillar of the brand. Every touchpoint needed to reflect her belief in harmony, not exaggeration, and in closed rhinoplasty as a technique that protects natural structure without visible scars.

Observe
We analyzed media trends and audience sentiment across beauty and wellness platforms. Women weren’t looking for a new face — they were looking for trust, honesty, and a surgeon who respects individuality.
This insight shaped every piece of communication.

Shape
Her messaging was shaped around empowerment.
“Refine, don’t erase.”
“Confidence first, beauty follows.”
These became emotional anchors — especially meaningful for women seeking natural, identity-preserving results in ethnic rhinoplasty.

Materialize
The results came to life through major media features including Haute Living, Bust Magazine, LA Weekly, Woman’s World, and USA Today.
Her philosophy reached even wider audiences through two in-depth podcast conversations with Chase Chewning, where she opened up about closed rhinoplasty, identity, and the artistry behind her signature natural approach.
Each piece highlighted the same idea: authentic beauty, emotional intelligence, and technical mastery.

Orchestrate
We built an orchestrated content system — consistent press storytelling, strategic social presence, and patient education campaigns that positioned her as a thought leader in aesthetics, especially in the areas of ethnic and closed rhinoplasty.

Survey
Within months, her digital presence expanded globally. She became a trusted voice for women seeking natural results and a deeper understanding of beauty that honors their individuality and heritage.

Today, Dr. Chobanian’s brand stands as a reflection of what happens when creative strategy meets purpose — and when The C.O.S.M.O.S. Method™ bridges the gap between artistry and authenticity.