Project Details
Category
Commercial
Date
2026
Project Brief
About the client
Dave’s Hot Chicken is an American fast-casual restaurant chain specializing in Nashville-style hot chicken, headquartered in Pasadena, California. Founded in 2017, the brand operates approximately 280–310 locations globally (late 2024–early 2025), with active markets across the United States, Canada, the United Kingdom, and the Middle East.
The Concept
The concept of our marketing campaign, “The Dave’s Hot Chicken Dreamers,” is a whimsical journey into the lives of chickens who dream of becoming the finest at Dave’s. The campaign spotlights the unwavering commitment to quality, as only organic, non-GMO, free-range, and antibiotic-free chickens make it to Dave’s menu.With a touch of dark humor and a pinch of fantasy, we bring you the stories of chicken ambition.
