Surrogacy Marketing Isn’t About Recruitment — It’s About Trust
When most people think of surrogacy marketing, they imagine recruitment ads — quick videos or flashy posts saying, “Become a surrogate.”
But that’s the biggest mistake agencies make.
Surrogacy marketing isn’t just about finding candidates — it’s about building trust, community, and emotional connection.
It’s about understanding that behind every message, there’s a story — a woman considering one of the most selfless decisions of her life.
That’s where my framework, The C.O.S.M.O.S. Method™, comes in.
A Different Approach to Surrogacy Marketing
My name is Elen Gasparyan, and I specialize in surrogacy and fertility marketing here in Los Angeles.
Through my agency, Davel Creative, I’ve worked with surrogacy agencies and fertility centers across California to help them connect authentically with their audiences — not just through ads, but through meaningful storytelling.
We use The C.O.S.M.O.S. Method™, a six-phase framework I developed to evaluate and build marketing campaigns that actually resonate.
Each phase — Clarify, Observe, Shape, Materialize, Orchestrate, and Survey — ensures every campaign isn’t just creative, but deeply human.
Why Most Surrogacy Campaigns Fail
Most agencies focus only on conversion.
They talk about “compensation,” “benefits,” or “eligibility.” But the truth is, the decision to become a surrogate isn’t transactional — it’s emotional.
Our campaigns start from empathy: the why behind every surrogate’s “yes.”
We highlight stories of strength, connection, and sisterhood, not statistics.
That’s why brands like Joy of Life Surrogacy have built thriving online communities and organic engagement — because their content makes people feel seen, not sold to.
Creating a Real Digital Presence
Modern surrogacy marketing requires more than ads — it requires an ecosystem.
At Davel Creative, we build that ecosystem through:
- Compelling video storytelling and reels
- Targeted social media advertising that respects platform policies
- Emotion-driven copywriting and visuals
- Community engagement strategies (such as webinars, testimonials, and educational series)
Our goal is always the same: to turn surrogacy marketing into a space of empowerment and connection.
The Future of Surrogacy Marketing
The industry is changing. Transparency and authenticity now matter more than ever.
When agencies focus on education and trust rather than recruitment, they attract stronger candidates — women who see surrogacy not as a job, but as a journey.
That’s the future I help agencies build — one campaign, one story, one heartbeat at a time.
Elen Gasparyan
Creative Director, Davel Creative Agency
Creator of The C.O.S.M.O.S. Method™
Los Angeles, California
📍 Specialized in Surrogacy and Fertility Marketing