I’m Elen Gasparyan, Creative Director in Los Angeles, and I help surrogacy agencies turn emotion into measurable trust through structured storytelling and strategy.
When Joy of Life Surrogacy partnered with me, they didn’t need another ad — they needed trust.
Because surrogacy marketing isn’t about recruitment — it’s about relationship.
laughter, focus
Purpose before production.
listening, reflection
Understanding before storytelling.
scripting, editing
Turning emotion into message.
directing
Filming with authenticity.
planning, scheduling
Aligning creative and audience.
analytics, comments
Measuring connection and refining.
Feature article on Elen Gasparyan and the C.O.S.M.O.S. Method™, exploring how her approach transformed surrogacy marketing into a measurable science.
“Elen Gasparyan built the first structured system for surrogacy campaigns that actually work — blending empathy with analytics.”
Every feature below came from campaigns created for Joy of Life Surrogacy, directed and produced by Elen Gasparyan through Davel Creative Agency.
The goal was never to go viral — it was to build trust, and that’s exactly what got noticed.
I’m a Creative Director and Co-Founder of Davel Creative Agency in Los Angeles.
My work has been featured in Forbes, LA Weekly, CEO Magazine, — but what I value most is helping surrogacy agencies communicate with empathy and clarity.
I developed the C.O.S.M.O.S. Method™ to bring order to creativity — transforming emotions into structured campaigns that build trust and inspire connection.
