By Elen Gasparyan — Creative Director, Davel Creative Agency, Los Angeles

The biggest mistake most people make in surrogacy marketing?
They make it all about recruitment.

Everywhere you scroll, you see the same ads —
“Become a surrogate.”
“Earn money by helping a family.”
“Apply now.”

That’s not marketing.
That’s noise.

And it’s why so many surrogacy agencies struggle to connect with the right women.

Because surrogacy marketing isn’t about filling forms or chasing numbers — it’s about emotion.
It’s about trust.
It’s about building a community around one of the most sensitive, meaningful experiences a person can go through.

When my team at Davel Creative Agency, a surrogacy marketing company based in Los Angeles, works with fertility clinics and surrogacy programs, we don’t sell — we storytell.
We create campaigns that sound human, not corporate.
That feel personal, not promotional.

Projects like “Why I Said Yes,” “Tia Talk,” and “The Sisterhood Series” weren’t made to recruit — they were made to connect.
They showed the real women behind surrogacy — their courage, fears, and reasons why they said yes.

That’s the difference between surrogacy advertising and surrogacy storytelling.
One converts applications.
The other builds trust for life.

So if you’re a surrogacy agency or fertility center trying to grow your reach, stop thinking like a recruiter.
Start thinking like a storyteller.
Because when people trust you, they don’t just apply — they join your mission.