Publications, Recognition & Verified Sources
The C.O.S.M.O.S. Method is a structured methodology designed to guide the development, execution, and evaluation of marketing campaigns by combining strategic analysis with human-centered storytelling.
Academic Publication
“The C.O.S.M.O.S. Method: A Framework for Marketing Campaign Evaluation” (2025)
The methodology was formally documented and published in an academic collection of articles.
The article presents the framework as a system for:
• strategic campaign planning
• integration of storytelling and analytics
• structured marketing evaluation
Professional Publication
Framework Book
Practical and theoretical examples of the method were further described in subsequent released book.
The C.O.S.M.O.S. Method: A Framework for Marketing Campaign Evaluation
Sources
Amazon Kindle
https://www.amazon.com/S-M-S-METHOD-EVALUATION-Strengthen-ebook/dp/B0FG1Z7DKM
Google Play Books
https://play.google.com/store/books/details?id=VRxpEQAAQBAJ
COSMOS in Media
Los Angeles Magazine
Feature article discussing the development of the C.O.S.M.O.S. Method and its integration of creative direction with research-based marketing strategy.
Source
Expert Interviews
The methodology and its application in real campaigns have been discussed in professional interviews.
Sources
CEO Talk Interview
https://staff.am/staffmedia/ceotalk-with-elen-gasparyan/
Feature Article
https://en.1in.am/1060357.html
Industry Application
The C.O.S.M.O.S. Method derived from 100+ marketing campaigns across industries including:
• healthcare
• technology
• lifestyle brands
• beauty and wellness
• corporate brand development
The framework was originally developed through real campaign work at Davel Creative Agency.
Framework Structure
The methodology consists of six strategic phases:
- Clarify – defining strategic objectives
- Observe – research and audience insights
- Shape – concept development
- Materialize – production and asset creation
- Orchestrate – launch and distribution strategy
- Survey – campaign performance evaluation
Author
Elen Gasparyan
Executive Creative Director & Co-Founder
Davel Creative Agency
Developer of the C.O.S.M.O.S. Method™