Gasparyan
Award-Winning Executive Creative Director & Brand Strategist, Co-Founder of Davel Creative Agency
Membership in Distinguished Organizations
Executive Member of the International Academy of Digital Arts and Sciences and The One Club for Creativity
Awards & Honors
- Invited judge, Webby Awards
- Invited judge & campaign evaluator, The Drum UK and Digiday NYC
Awards & Honors
- Gold winner, MUSE Design Awards
- IDA Design Awards (International Design Awards)
of Major Significance
Inventor of the C.O.S.M.O.S. Method™
Elen Gasparyan is the inventor of the C.O.S.M.O.S. Method™, an original six-phase strategic framework designed to evaluate, shape, and launch marketing campaigns using structured analysis rather than intuition or guesswork.
The framework consists of the following phases:
- Clarify
- Observe
- Shape
- Materialize
- Orchestrate
- Survey
The C.O.S.M.O.S. Method™ was developed to address a critical gap in the marketing field: the lack of pre-execution evaluation systems that allow organizations to assess campaign viability and effectiveness before committing significant resources.
& Publication
The C.O.S.M.O.S. Method™ is formally recognized as an academic framework and has been:
- Published as a peer-reviewed scientific article
- Indexed on Google Scholar, confirming academic recognition and citation eligibility
- Officially included in a scientific collection of Plekhanov University of Economics
- Documented in a 437-page academic publication
Featured in Major Media Outlets
Gasparyan’s work and professional insights have been featured in major publications, including:
