Elen
Gasparyan
Executive Creative Director & Co-Founder of Davel Creative Agency
Memberships
Executive Member of the International Academy of Digital Arts and Sciences and member of The One Club for Creativity
Awards & Honors
- Invited judge, Webby Awards
- Invited judge & campaign evaluator, The Drum UK and Digiday NYC
Awards & Honors
- Gold winner, MUSE Design Awards
- IDA Design Awards (International Design Awards)
Authorship
Author of The C.O.S.M.O.S. Method™ (2025)
Elen Gasparyan developed the C.O.S.M.O.S. Method™, a six-phase framework for planning, shaping and evaluating marketing campaigns, and published it in 2025 as The C.O.S.M.O.S. Method: A Framework for Marketing Campaign Evaluation.
The framework consists of the following phases:
- Clarify
- Observe
- Shape
- Materialize
- Orchestrate
- Survey
The method scores a campaign twice, before launch and after it, so a team can find weak points before committing the budget.
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