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Press kit

Bios, photos and facts for journalists and event organisers. For interviews, expert comment and speaking, write to Elen directly.

elen@davelcreative.com

Fast facts

Role
Co-founder and Executive Creative Director, Davel Creative Agency
Based in
Los Angeles
Davel
Co-founded with Davit Gasparyan in Armenia in 2017; in Los Angeles since 2022; a team of 20
Projects
700+ in healthcare, technology, finance, construction, beauty, aviation and nonprofit
Awards
Three MUSE Creative Awards Gold; two International Design Awards; See Me, Not My Cancer is a finalist at the 6th Annual Anthem Awards (2026)
Judge
Webby Awards, Anthem Awards, The Drum Awards, Digiday Awards
Member
The One Club for Creativity; International Academy of Digital Arts and Sciences
Author
The C.O.S.M.O.S. Method: A Framework for Marketing Campaign Evaluation (2025)
Writes for
The Drum
Languages
English, Armenian, Russian

Bio

One line

Elen Gasparyan is the co-founder and Executive Creative Director of Davel Creative Agency and a judge for the Webby, Anthem, The Drum and Digiday awards.

Short

Elen Gasparyan is the co-founder and Executive Creative Director of Davel Creative Agency in Los Angeles. She has led more than 700 branding and marketing projects, and her work has won three MUSE Creative Awards Gold and two International Design Awards. She judges the Webby, Anthem, The Drum and Digiday awards.

Long

Elen Gasparyan is the co-founder and Executive Creative Director of Davel Creative Agency. She started the agency with Davit Gasparyan in Armenia in 2017, while nine months pregnant with her daughter, and brought it to Los Angeles in 2022. Today Davel is a team of 20, and Elen has led more than 700 branding and marketing projects in healthcare, technology, finance, construction, beauty, aviation and the nonprofit sector.

Her work has won three MUSE Creative Awards Gold and two International Design Awards. See Me, Not My Cancer, the campaign she created with Cancer Support Community Los Angeles, is a finalist at the 6th Annual Anthem Awards.

Elen judges the Webby, Anthem, The Drum and Digiday awards. She is a member of The One Club for Creativity and the International Academy of Digital Arts and Sciences, and she writes for The Drum. She is the author of The C.O.S.M.O.S. Method: A Framework for Marketing Campaign Evaluation (2025), a six-phase framework for testing a campaign before it launches.

Before Davel, she spent five years at HSBC in business analytics and client relations. She holds a master's degree in management from the Armenian State University of Economics and a Professional Diploma in Digital Marketing from the Digital Marketing Institute in Dublin. She speaks English, Armenian and Russian, volunteers with Cancer Support Community Los Angeles and holds a brown belt in karate.

Photos

Elen Gasparyan, black-and-white portrait in a mirrored jacket
PortraitPhoto: Gagik P. · 1535 × 2302 pxDownload full size
Elen Gasparyan holding an Anthem Award
At the Anthem AwardsPhoto: Anthem Awards · 575 × 800 pxDownload full size
Elen Gasparyan directing a commercial shoot on set
Directing on set1179 × 1857 pxDownload full size

Free to use with coverage of Elen Gasparyan and Davel Creative Agency. Please keep the credit.

Elen speaks on

  • What award juries look forFrom judging the Webby, Anthem, The Drum and Digiday awards.
  • Health and cause campaigns that respect peopleThe thinking behind See Me, Not My Cancer, and the balance between emotional impact and respect.
  • Testing a campaign before it launchesThe C.O.S.M.O.S. Method, her six-phase framework.
  • Why B2B marketing needs to slow downThe argument from her column in The Drum.
  • Building an agency in two countriesCo-founding Davel in Armenia nine months pregnant, then starting again in Los Angeles.
  • Women and immigrant founders in creative leadershipWhat it takes, and what the industry still gets wrong.

Selected coverage

Contact

elen@davelcreative.com

Interviews, expert comment and speaking. Event organisers can also use the speaker form.