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Press kit
Bios, photos and facts for journalists and event organisers. For interviews, expert comment and speaking, write to Elen directly.
elen@davelcreative.comFast facts
- Role
- Co-founder and Executive Creative Director, Davel Creative Agency
- Based in
- Los Angeles
- Davel
- Co-founded with Davit Gasparyan in Armenia in 2017; in Los Angeles since 2022; a team of 20
- Projects
- 700+ in healthcare, technology, finance, construction, beauty, aviation and nonprofit
- Awards
- Three MUSE Creative Awards Gold; two International Design Awards; See Me, Not My Cancer is a finalist at the 6th Annual Anthem Awards (2026)
- Judge
- Webby Awards, Anthem Awards, The Drum Awards, Digiday Awards
- Member
- The One Club for Creativity; International Academy of Digital Arts and Sciences
- Author
- The C.O.S.M.O.S. Method: A Framework for Marketing Campaign Evaluation (2025)
- Writes for
- The Drum
- Languages
- English, Armenian, Russian
Bio
One line
Elen Gasparyan is the co-founder and Executive Creative Director of Davel Creative Agency and a judge for the Webby, Anthem, The Drum and Digiday awards.
Short
Elen Gasparyan is the co-founder and Executive Creative Director of Davel Creative Agency in Los Angeles. She has led more than 700 branding and marketing projects, and her work has won three MUSE Creative Awards Gold and two International Design Awards. She judges the Webby, Anthem, The Drum and Digiday awards.
Long
Elen Gasparyan is the co-founder and Executive Creative Director of Davel Creative Agency. She started the agency with Davit Gasparyan in Armenia in 2017, while nine months pregnant with her daughter, and brought it to Los Angeles in 2022. Today Davel is a team of 20, and Elen has led more than 700 branding and marketing projects in healthcare, technology, finance, construction, beauty, aviation and the nonprofit sector.
Her work has won three MUSE Creative Awards Gold and two International Design Awards. See Me, Not My Cancer, the campaign she created with Cancer Support Community Los Angeles, is a finalist at the 6th Annual Anthem Awards.
Elen judges the Webby, Anthem, The Drum and Digiday awards. She is a member of The One Club for Creativity and the International Academy of Digital Arts and Sciences, and she writes for The Drum. She is the author of The C.O.S.M.O.S. Method: A Framework for Marketing Campaign Evaluation (2025), a six-phase framework for testing a campaign before it launches.
Before Davel, she spent five years at HSBC in business analytics and client relations. She holds a master's degree in management from the Armenian State University of Economics and a Professional Diploma in Digital Marketing from the Digital Marketing Institute in Dublin. She speaks English, Armenian and Russian, volunteers with Cancer Support Community Los Angeles and holds a brown belt in karate.
Photos



Free to use with coverage of Elen Gasparyan and Davel Creative Agency. Please keep the credit.
Elen speaks on
- What award juries look forFrom judging the Webby, Anthem, The Drum and Digiday awards.
- Health and cause campaigns that respect peopleThe thinking behind See Me, Not My Cancer, and the balance between emotional impact and respect.
- Testing a campaign before it launchesThe C.O.S.M.O.S. Method, her six-phase framework.
- Why B2B marketing needs to slow downThe argument from her column in The Drum.
- Building an agency in two countriesCo-founding Davel in Armenia nine months pregnant, then starting again in Los Angeles.
- Women and immigrant founders in creative leadershipWhat it takes, and what the industry still gets wrong.
Selected coverage
- YesPressDavel Creative Agency knows where to look before you look at the adSep 2026
- Influential WomenProfile and essay: There Is No Perfect TimeSep 2026
- Voyage LALife & Work with Elen GasparyanJun 2026
- The DrumB2B marketing needs to slow down (column)Apr 2026
- MUSE Creative AwardsInterview: the team behind See Me, Not My CancerApr 2026
- Authority MagazineThey Told Me It Was Impossible And I Did It AnywayMar 2026
- AdIndexSee Me, Not My CancerFeb 2026
- World Brand Design SocietySee Me, Not My Cancer centers identity-first storytelling2026
- Forbes IsraelThe Rise of Executive Creative Director Elen GasparyanMar 2025
- ArmenpressInterview: an Armenian juror at global awards
- Bravo.amElen Gasparyan and the Human Side of Creative Direction
- Armenian Public TVMorning show interview2021
Contact
Interviews, expert comment and speaking. Event organisers can also use the speaker form.
