I help brands, organizations, founders, and experts become known for something meaningful — through creative campaigns, PR, storytelling, and strategic visibility.


Social Impact & Awareness
Creative concepts and campaigns around health, cancer, fertility, identity, community, and other human experiences.
Campaign strategy · Creative concepts · Patient/community storytelling · Awareness campaigns · Corporate + nonprofit partnerships · Digital activation
PR & Reputation
Building the story, credibility, and visibility around a person, brand, or organization.
PR strategy · Media positioning · Founder/expert positioning · Interviews · Features · Reputation building · Thought leadership
Recognition & Industry Visibility
Taking strong work beyond the campaign itself and helping it earn broader attention.
Award strategy · Industry submissions · Speaking opportunities · Editorial positioning · Campaign PR · Recognition strategy
Selected Work
See Me, Not My Cancer
Cancer Support Community Los Angeles
Human-centered cancer awareness campaign
After Impossible
Sean Swarner
Cancer storytelling + global awareness campaign
Dr. Susan Chobanian
Expert positioning, media visibility + reputation building
Joy of Life
PR, visibility + organizational reputation
The goal is not visibility for the sake of visibility.
It is creating work, stories, and reputations that give people a reason to pay attention.